The 9th edition of the Pearl of Africa Tourism Expo (POATE) took place from May 21 to 24, 2025, at Speke Resort and Convention Centre in Munyonyo, Kampala. Organized by Uganda’s Ministry of Tourism, Wildlife and Antiquities, in collaboration with key agencies including the Uganda Tourism Board, Uganda Wildlife Authority, and Uganda Wildlife Conservation Education Centre, the expo aimed to position Uganda as a leading global tourism destination .utb.go.ug+11Published By UPPC+11Matooke Republic+11
Themed “Tourism and Sustainable Transformation,” POATE 2025 focused on sustainable practices and developing business partnerships within the tourism industry. The event featured both Business-to-Business (B2B) and Business-to-Consumer (B2C) interactions, attracting over 70 international buyers and more than 5,000 trade visitors .churchillsafaris.com+9Monitor+9Matooke Republic+9
The expo also launched the “Tell Your Story – Explore Uganda” campaign, encouraging Ugandans to share their unique tourism experiences through videos, photos, and written content. This initiative aimed to promote domestic tourism and highlight Uganda’s rich cultural heritage and natural beauty .Published By UPPC+6Uganda Broadcasting Corporation+6tourismuganda+6Published By UPPC+1Matooke Republic+1
Ganyana Safaris, a prominent Ugandan tour operator, participated in POATE 2025, leveraging the event to showcase its diverse travel packages and connect with international buyers and investors. By engaging in B2B and B2C interactions, Ganyana Safaris was able to expand its network, foster new partnerships, and enhance its visibility on the global tourism map. The expo provided a platform for Ganyana Safaris to align with the theme of sustainable tourism, promoting eco-friendly travel experiences that contribute to the conservation of Uganda’s natural resources.Go Further 4×4 Car Rental+8Daily Express+8Monitor+8tourismuganda+1Matooke Republic+1churchillsafaris.com
The advantages of participating in POATE 2025 for Ganyana Safaris included increased exposure to international markets, opportunities for collaboration with other industry stakeholders, and the ability to showcase their commitment to sustainable tourism practices. The event also facilitated knowledge sharing and provided insights into emerging trends in the tourism industry, enabling Ganyana Safaris to stay competitive and innovative in a dynamic market.
In summary, POATE 2025 served as a significant platform for Ganyana Safaris to enhance its business prospects, promote sustainable tourism, and contribute to Uganda’s goal of becoming a top global tourism destination.
